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Political Branding Strategies true
By:Lorann Downer
Published on 2015-12-03 by Springer

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

This Book was ranked at 19 by Google Books for keyword Monographs.

Book ID of Political Branding Strategies's Books is U-4YDAAAQBAJ, Book which was written byLorann Downerhave ETAG "EZ5PYew/kXI"

Book which was published by Springer since 2015-12-03 have ISBNs, ISBN 13 Code is 9781137580290 and ISBN 10 Code is 1137580291

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Book which have "146 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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